Spioenkop Estate – Studio Haddock

“I recently had the privilege of working on an exciting project with Spioenkop Estate, a boutique wine farm in the heart of the Elgin Valley. This collaboration was about more than just crafting visuals—it was about co-creating a new story that reflects the evolution of their brand.

Spioenkop isn’t just about award-winning wines anymore. They’ve expanded their offering to include a stunning hilltop accommodation, surrounded by breathtaking vineyards, and a renewed tasting room experience. Together, we crafted a narrative that blends the estate’s heritage with its exciting future.”

Telling the Story of Spioenkop Estate

Brand storytelling: I redefined their message to highlight not only the exceptional wines but also the immersive experiences they offer.
Content creation: Over two days, I captured the essence of Spioenkop through video and photography—early morning vineyard drone shots, wine tastings at sunset, and heartwarming moments around the braai.
Web design & updates: I developed new written content and visuals to give their website a fresh, cohesive look that matches the spirit of the estate.
Strategic thinking: Every element was planned to ensure we reached the right audience—local wine enthusiasts, international visitors, and families seeking unique experiences.

This project gave me the chance to bring together my expertise in visual storytelling, strategic planning, and digital content creation. It was a joy to see the story come to life and reflect the passion and dedication of the Spioenkop team.